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Oct 10th, 2011 |
Craft Tutorials
Any kid will tell you the most essential trick-or-treat gear for All Hallows’ Eve is a bucket, pail or sack to fill to the brim with candy. The costume is just a means to an end. This Halloween, make the candy bucket as cute as the one toting it with this spooky mummy treatment. The ...
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Oct 7th, 2011 |
Fast Five
Etsy is filled with beautiful treasuries – there’s one on the front page right now. These curated collections are a great way to connect with other artists. Today’s tips will help you get started with treasuries – or improve if you haven’t had much luck with them. It’s a snap, you’ll have it down in ...
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Oct 6th, 2011 |
Etsy Tips
Last week, Etsy announced a new way to shop for Fashion, Home & Garden, and Kids items. The new pages are almost entirely curated content, though sellers can sneak into the museum with a little ingenuity. Etsy didn’t name the feature; I’ve taken to calling it Etsy Discover since the new links appear under that ...
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Oct 4th, 2011 |
Etsy Spotlight, Holiday
Costume shops aren’t as affordable as they used to be – these days you’ll fork over fifty bucks just to have a flimsy foam Angry Birds outfit. It was hard enough being a poseur in high school, ditch the reputation with a unique Halloween costume that will stand out this Fright Night. Etsy’s vintage section ...
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Sep 30th, 2011 |
Fast Five
Winter strikes early for purveyors of handmade holiday gifts. It may seem premature to start preparing for the winter season with Halloween a month away – but Etsy sellers are already kicking it into gear. These tips will help you prepare for the upcoming months of heavy holiday traffic. Stay tuned for additional holiday preparation ...
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Sep 27th, 2011 |
Etsy Tips
Last week’s debut of Etsy Search Ads left many sellers with questions and concerns. Etsy admins have gone to great lengths to answer questions in the Etsy forums, blog posts and interviews – but the results are scattered and difficult to find. I’ve gathered many common questions about Etsy Search Ads in this unofficial FAQ. ...
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Sep 23rd, 2011 |
Etsy Tips
On Wednesday, Etsy unveiled Etsy Search Ads, a new promotional tool for Etsy sellers. Sellers can purchase ads for their entire shop, or specific sections and items in their shop, based on automatically detected keywords. With the Search Ads forum thread overflowing at over 100 pages, there are plenty of concerns to be addressed. To answer ...
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Sep 21st, 2011 |
Etsy Tips, Wedding
Summer is wedding season and the sales frolic like newlyweds in a field of poppies, but many sellers feel left at the altar by the time fall rolls around. If your sales eloped with another shop this year, it may be time to rethink your wedding strategy. Targeting summer wedding sales makes good business sense – ...
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Sep 20th, 2011 |
Etsy Spotlight
Handmade gifts are perfect for anniversaries – they’re one of a kind and special, just like the love of your life. Making your own handmade gift is a wonderful option, but buying a personalized gift from a handmade seller can also provide that unique touch. The first few anniversaries are very special – when the ...
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Sep 19th, 2011 |
Etsy Spotlight, Wedding
Weddings are the perfect time to show off your sense of style and your love of handmade. Etsy even has a blog dedicated to Handmade Weddings. Whether you want to go all out and have a themed wedding, or just want to pick one or two custom items to make your day perfect, you’ll find ...
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Sep 16th, 2011 |
Fast Five
Etsy has been working to provide sellers with tools, but they’ve also opened up their data for Etsy Apps to fill in the gaps. These seller tools can provide insights, alerts and analysis of your shop. The CraftCult Treasury Widget will embed a treasury box on your website or blog. Enter an Etsy username and choose ...
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Sep 15th, 2011 |
Etsy Tips
Advertising doesn’t have to be hard. The advertising guru over at Flytrap has a five-step plan to make advertising accessible to mere mortals. If you’re struggling to make advertising work for you, read on as she unloads years of marketing experience in one digestible guide. Let’s get one thing straight – I don’t...
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Sep 13th, 2011 |
Editorial
Last week’s article on giveaways struck a chord by pointing out that nearly all giveaways hosted on Facebook are violating the Facebook Promotions Guidelines. The more depressing news is that even those giveaways run outside of Facebook are probably illegal. Legal definitions Why is it so hard to give products away without breaking laws?...
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Sep 9th, 2011 |
Fast Five
Your items are made, photos are taken and you’re ready to list your wares on Etsy. Now comes the challenge of pricing your goods. The pressure to stay competitive and the desire for your first sale will likely play a part in your initial pricing strategy. However, in order to get what you truly deserve ...
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Sep 7th, 2011 |
Etsy Tips
Big sites have a way of accumulating little secrets – features that were put in long ago, tips that have been forgotten, and vestigial quirks. Etsy is no exception. I’m covering three of these little secrets today that even die-hard Etsy sellers might not know about – item previews, Site Search and shipping tricks. Etsy ...
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Sep 6th, 2011 |
Etsy Spotlight
Melissa from Mel’s Art Buffet is an office manager by day, creative whirlwind by night. She’s turned Celiac disease from a burden to inspiration by re-imagining her favorite foods with seed beads and polymer clay. Self-diagnosed with AADD (Artistic Attention Deficit Disorder), Mel always has three or four project in progress and pushes...
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Sep 2nd, 2011 |
Fast Five
Etsy makes selling sound easy, but learning the basics of the site can be like drinking from a fire hose. No need to panic, I have a breakdown of some of the Etsy basics that every seller should be aware of as they start their adventure. There is a team for everything and everyone on ...
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Sep 1st, 2011 |
Etsy Tips
Can giving away your product lead to more sales? Etsy sellers are banking on it. The Etsy forums are abuzz with sellers looking to increase exposure in the slow summer months. It seems counter-intuitive that offering free product would make you money, and it’s not uncommon to be on the losing end of this bargain. I ...
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Aug 27th, 2011 |
Etsy Tips
Breaking through on Twitter is tough. Chris Zielski of Copper Leaf Studios joins us in this guest blog to show you how to get the most out of Twitter as an Etsy seller and crafty entrepreneur. Twitter gets a bad rap; it’s known as the largest venue in the world to post what you had for lunch. I’ve heard ...
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Aug 26th, 2011 |
Fast Five
Everyone on Etsy is talking lately about the importance of titles and tags for SEO (Search Engine Optimization). Just don’t forget about your descriptions! Descriptions are the place where you can be creative, tell a story and draw a customer in. Descriptions are critical for SEO and, more importantly, for helping your customer get a ...
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